An introduction to dusza,
the social media web specialists

Dusza Social Media are a group of multi-talented creative individuals who specialise in online community / social media web design, and development. Whether your brand is focused on media, entertainment, lifestyle, or affinity communities we can deliver on your expectations.

We are part of the Dusza Group who have been creating web solutions for individuals, organisations, charities, SME’s and international bluechips for years.

We are based in corporate offices on the edge of Bournemouth, the socialite hub of the UK.

Dusza, offer the complete social media and community network web development package - whatever your goals or target audience. Our technology is our own - developed by our experienced team so we an deliver even on the most exacting standards or time scales. Dusza really do have the skills to make your social media project a reality.

We do not outsource to foreign website development companies nor to anyone else for that matter! We have all the skills, in-house, required to deliver engaging and compelling web design which is always coupled with strictly standards-compliant back-end programming. Our back end content management systems and public facing members areas are bespoke to our clients needs and are incredibly intuitive to use.

Our packages offer Blogging, Photo Sharing, Audio Sharing and Video Sharing, Tagging, Rating, Flagging, Commenting, Built-in Messaging, and Groups - the total community experience.

Creativity combined with the cutting edge of technology at our disposal and a dedication for perfection, we know how to get people talking so why don't you get talking to us.

Contact Dusza on 0845 094 6442 or email us here.

Social Web and Apps Design

Engage with users... instantly

First impressions count! Users are known to take a chance on a new social media application or website so make the most of it. Social media users are also known to very quickly decide whether or not they find any value in the experience - if they don't your social media website or app will as quickly be removed. So reward the initial experience in at least one way instantly. Instant social media gratification.

Focus on the 30-second experience - before distracting the user with more advanced features like sending invites make certain the website gives the user a simpler taste of what your social website is all about.

Intuitive and accessible usability

There is huge variants in social web space design but there are also many common elements across all platforms. Finding the most popular methods of userbility aidsthe design process and keeps users happy.

When designing your social website space, it can help to attempt a certain consistency especially in where you place design elements such as primary navigation and other hot spots.

Promote self expression

To create a successful social web space allow users to customise their profile page.
The profile page often is the representation of a user's identity, interests and views. Allow them to own their space and identify with it.

From the perspective of passive viewers, a profile page of someone else is an educational space, a place to learn, communicate, and find shared interests.

Apps best take advantage of the profile by enabling self expression through common interests or common demo-graphical attributes and can be around entertainment, brands, groups. Self expression is also enabled through specific forms of communication like gestures and gifts or
conversations around special topics.

Dynamic spaces and apps

Quality social spaces and apps are not simply static adverts of expression they need to change and allow change to enable and drive interest through unique sessions.

Dynamic content generation from apps can enhance a users experience of the social space and therefore drive loyalty and desirability.

Expose Friend Activity

A particularly easy way to make an application dynamic and social is to record and present the activities of friends and groups who are using the space or app. Activity streams and feeds in which articles and photos that are updated by friends can be presented in the context
of the space itself. From these activities, users become more aware of how others are using the application thus driving increased use and evolving the interactivity of the social space.

Promote online communication

Any way you can enhance the users experience and connect them to their friends promotes online communication. Browsing friends' activities and content often creates an opportunity to develop a deeper
social interaction. In places where communication can happen, it's good practice to make this option prominently available.

This can be achieved by the use of constant elements such as a wall or group messaging or in a more private nevironment such as messaging, texts, or one-to-one posts or even through an internal communication layer like pokes or other basic gestures.

Build Communities

Focusing on growing small communities and making them accessible, an app or space feature can often provide rich and interesting functionality that enhances the overall social experience. There are three categories of communities which apps / spaces commonly build and utilise:

• Grouped relationships such as family, peers, colleagues and friends
• Shared interests among an immediate social group
• Shared interests among the complete social space

Solve Real World Problems

Self expression and communication are often fun  entertainment, but true Open Social spaces are also a platform within their own right and that can be leveraged to solve real world problems.

An example might be, while one person may be interested in a certain type of fashion because of a hobby or interest another user may simply just buy it because their friends are seen to be buying it.

With a variety of possibilities in entertainment and interests, it can be useful to facilitate recommendations and reviews of purchases to create a deeper, more useful experience across your social space.